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Thursday, May 15, 2008

The Food Label Fallacy

Well, I just got back in after appearing on Breakfast Television here in Toronto.  I was invited on the morning show to talk about the non-sense that is going on with regards to food labeling in North America, especially in Canada.

One of the issues here is that certain products are given a "health check" approval (a Heart and Stroke Foundation campaign) while other products, that actually healthier for you, are not!

One of the comparisons I made was between two cans of tomatoes.  The first can had been awarded with the health check symbol yet contained 300 mg of sodium (fresh tomatoes contain about 10 mg) and a number of preservatives including EDTA (an agent that destroys both the cells and their DNA).

The second can of tomatoes had no health check yet the only ingredient here was organic tomatoes!  

How does make any sense?  It's absolutely absurd and misleading to millions of consumers.

It's just another reason to eat whole fresh foods.

In my research on this matter I noticed that the only food products that had health check approvals were those from big-money food conglomerates.  As it turns out, these companies are big financial supporters of the health check program BUT claim not be paying the Heart and Stroke Foundation to have this label put on their products.

That too is a big fat lie. 

A recent investigation into this subject revealed that one of the big food companies had paid more than $2 million to have their soups approved with the health check symbol.

What to look for?

Well, if you need to buy packaged foods then be sure to first look at the list of ingredients.  The fewer the better.  If you see any ingredients that seem suspicious they most likely are.  Ask yourself "Was this ingredient used when my grandmother was a child?"  If the answer is NO then you probably shouldn't be eating it! 

The sodium should be minimal, fat content low (and absent in trans-fats), and sugars negligible.

In general though, you want to choose a wider variety of fresh fruits and vegetables.  If you need help getting started or improving your diet then get a copy of my book Eating for Energy.

It includes 120 living food recipes that take less than 10 minutes to prepare and are packed with delicious nutrition.

Yuri